How To Gain More Instagram Followers? Here you will learn and understand the basics of the Instagram algorithm, set up a solid foundation for growth. This is a simple theory behind Instalgic platform, that will help you increase your content reach and get a higher follow back ratio. Don’t understand any of these words? Just read the article and I promise, everything will be clear.
Instagram algorithm basics
If you want to learn how to get more followers on Instagram in 2018, you have to understand a couple of things:
Only when you have all these things taken care of, then you are prepared to take the next step – followers growth.
Gain More Instagram Followers
The Speed Of Growth relies on three main variables:
- The number of people you Reach with your post
- The Follow Percentage of people, who Follow you
- The number of people who Unfollow you for any reason
- The Follow Percentage of people, who Follow you
Your Speed Of Growth can be manipulated through both variables – increasing the number of people your posts reach and building a solid foundation for growth (based on which people will follow your account).
How to increase your Instagram post reach?
It depends on the following 5 variables:
- Content (Read 5 Tips To Become A Great Mobile Photographer)
How to gain more Instagram followers?
It depends on the following 4 variables:
- Content Value
- Strong Brand
- Content Quality
- Content Layout
To increase your creativity on Instagram read 6 Tools To Enhance Your Creativity On Instagram
Every time you want to grow your Instagram account in a certain niche, don’t even think about success without building a strong foundation for growth. Your competitors are so much ahead already and because of that, you need to offer something more, different and unique.
If you would like to automate Interactions on your profile, we would like to recommend you to test our partnering platform for Instagram Growth – Instalgic Growth Platform. We use it with pride because they are truly amazing!
Factors that increase your Instagram post reach
Content Creation On Instagram
How often should I post on Instagram?
In a couple of recent months, I took some time to study the most effective content posting techniques and the results were quite interesting. Each piece of content you create is a new opportunity for someone to discover your profile, so you need to create as much great quality content as you can and measure your success.
You can start by posting a couple of times per week and increase to posting once a day. Analyze and measure the impact it has on your follower’s growth.
Each piece of content is a new opportunity for people to discover your Instagram profile
From my research, I recommend posting at least once a day, however, the best results were achieved by posting 5 times a day (take a look at the number of followers changes in the following picture).
How Should I Use Hashtags in my Instagram posts?
We often hear: »You have to use hashtags under your post!«, but we have to think a little further to understand why Instagram wants us to use them. Hashtags are collections of specific interest or theme related pictures and videos. They represent an opportunity for your photo to be discovered in each of these collections, which means a higher probability to be seen by people with the same interests.
When It Comes To Instagram Hashtags There Are Two Things You Should Consider:
- Putting hashtags in your photo description
If you decide to do so, I recommend to hide them a couple of rows under your description like:
- Putting hashtags in the first comment
We recommend you not to put your hashtags in the first comment. This was a great way to clear your posts of a hashtag-clutter, but in 2018 it just doesn’t work anymore. Hashtags that you use in comments do not count with the ranking of your content. And remember, make a good research and use them strategically.
How many Hashtags Should I Use On Instagram in 2018?
In every post use up to 30 hashtags that drive the highest number of relevant people to your Instagram profile. Identify which hashtags are the best for you by finding the most popular ones in your niche. It is important to highlight that hashtags with the highest number of posts are often not as effective as »On The Rise Hashtags«.
Once you have chosen your core group of hashtags it is important to add a couple of post-related ones, which will introduce you to new, different audiences.
The Importance Of Interactions On Instagram
The higher the number of interaction you have with your potential followers, the more you will grow (if they find value in your content).
In the field of Instagram growth there are two core strategies for interaction enhancement:
The Famous Follow/ unfollow method and why to avoid it
This method is based on a principle of reciprocity – if someone follows you and maybe even likes one or two of your pictures, it is likely you will follow him back (especially if that profile has a solid brand foundation).
By repeating this action on a large number of profiles, it is likely you will achieve at least 10% follow-back-return. But be aware, your brand’s interactions needs to look as good as the brand itself, so interact with people and brands, who deserve your interaction (possibly only with larger niche related profiles). While this method has been one of the most used methods of growth in the past, it’s becoming less and less effective today. Remember, your actions have powers, so it’s better to save them and grow organically through providing amazing content.
“Hitting the explore page” method focuses on gaining large quantities of high-quality interactions at the first couple of seconds of posting and providing high-quality viral content.
By being constant with your niche related interactions, Instagram will see your profile as a niche specific account, which interacts only when it really sees something valuable.
The consequences of that strategy:
- your interactions will be more powerful to Instagram’s algorithm and much more powerful when you grow.
- Instagram will see your post as relevant to your audience and if it is a high-quality post, it will likely hit explore page.
You will be naturally able to gain niche related followers, who are genuinely interested in your content and are not following you based on the reciprocity principle. In our opinion, it is always better to play by the rules, and Instalgic Management, Insights and Onelink will help you ease your journey.
Trust Instagrams Analytics Tool – analyze your performance and adapt
When you set up your business account Instagram offers you their Insight tools. You will be able to see:
- Impressions, Reach and Profile views in the last 7 days
- Followers analytics
- Post analytics
- Which posts performed best
- Which stories performed best
Trust Instagram’s insight tools. It is in best company’s interest to help you with relevant data so you invest in your adds, grow and invest some more.
Factors that will get you more Instagram followers
Now that you have learned how to Increase Your Instagram Reach, let’s talk about how to Increase Your Follow-back Ratio. To increase this equally important variable in the Growth equation, you have to work on the following 4 activities.
Increase Your Instagram Content Value
When it comes to the content of your business page, you have to keep in mind your current and potential followers.
- What would they like?
- What kind of style, feel and attitude does your content need to attract them?
If you stick just with your original content, the whole point of creative self-expression is to show the world through your unique perspective. It is also important not to adapt too much. Remember that the more unique and different your brand will be from the competition (and if it meets the other variables standards), the higher percentage of followers you will be able to collect from the reach. If you are a photography enthusiast I would like to kindly invite you to take a look at 5 Tips That Will Make You A Rockstar Mobile Photographer
It is extremely important to Build a solid foundation for growth for your Instagram account. If not, all your Reach efforts will go to waste – a lot of people will see your page and realize how much they don’t like it. So even if you are the creator, research, test and listen to your audience.
Creating A Strong Brand On Instagram
A strong brand is a brand, which feels, looks and interacts with others in its unique, own way. When asking a question “How To Get More Followers On Instagram In 2018?” this is one of the most important things that you need to consider.
If you want to build a strong brand you have to think through all these points:
- Define a clear purpose of your Brand’s existence
- One short sentence – it should give some value to the World and it’s best if people can identify with your purpose
- Define your Brand’s core values
- that will give a feel of your Brand in every interaction you make
- Build a personality of the Brand
- define 3 core traits that are important to your customers – these traits will define the way you interact with your audience
- Choose a Name
- It needs to reflect all of the above
- Design a Logo
- Transform all of the above into a simple logo
- Simplify it as much as you can
- Define a Clear Purpose of your Instagram page and content
Instagram Post Quality Check
The better your photo, story, video or live session quality is, the higher percentage of reached people will Follow you once they see your content.
Good post quality highly depends on your market niche but no matter what kind of audience you plan to target, your posts should always be in high-resolution (at least 1080px wide and 1350px high; vertically oriented; 4:5 format). This will ensure that your content is displayed in the largest format possible, which will make it more visually appealing.
To enhance the creativity of your posts read 6 Most Important Tools To Enhance Your Creativity On Instagram
Post Engagement Is Your Best Indicator For Success
To continually improve, always test new types of content, measure the engagement, then keep what works and drop what doesn’t. Engagement is the best indicator of success. A simple way to keep track of your numbers is by making use of Instagram’s “Insight Stats” (available to those with a “business profile”) so be sure to check-in on those daily.
The Content Layout Of Your Instagram Profile
The better you are able visually to express and communicate the Brand you’ve built, the higher probability is that people will Follow your Instagram profile. A great way to express another level of creativity is through your content layout.
Instagram Grid Inspiration Profiles
For inspiration check out these beautifully designed Instagram profiles and focus on their content layout:
As you can see there are numerous possibilities when choosing the look of your Instagram post grid. It is up to you how to express yourself and stand out from the crowd. One very important step to amazing content layout is to choose your Color scheme, which already represents your Brand’s Identity.
Be consistent with the color theme and post-layout you have chosen for your brand. Test, research, analyze what works and what doesn’t and be prepared to adapt to these results.
Gain More Instagram Followers – The Ultimate Guide Conclusion
Instagram profile – a true digital gold of the future
If we take a look at Instagram, one of the fastest growing social networks on the planet, we can see incredible success and huge potential for its development in the future. In the era of online shopping, digital marketing, and online promotions, development of your own high-quality marketing channel is probably one of the biggest opportunities of our time.
Whether it is for promoting your products, services or attracting people to your blog. If you are a business, artist or a future influencer – now you need to invest your time, money and knowledge into your own Instagram account.
Starting With The Basics
Because I know that growing a high-quality Instagram account takes a lot of knowledge, creativity, commitment and time, I wanted to share my knowledge with you and ease your way to success. I really hope I have provided some valuable and relevant information for you on the topic of How to get more followers on Instagram in 2018.
If you are a more advanced reader or if you just want to learn more, I invite you to visit instalgic.com and join our Facebook community of Instagram growth experts. There you will be able to share your experiences with each other and learn from the best in the field.